Making complex information clearer, more accessible and more useful
I help organisations improve their content and digital experiences. This includes individual pieces of content, large-scale website projects, and the ways teams work behind them.
My approach combines content design, UX, accessibility and content strategy, and is grounded in user needs, research and evidence.
Services
Content design
I can help you make your content clearer, more useful and easier to navigate.
This can include:
designing or rewriting content around user needs
making complex information easier to understand
conducting content audits and reviews
creating plain English, accessible content
improving content structure and information architecture
using research, analytics and feedback to improve existing content
I have particular experience working with complex policy, legislation, scientific and academic information, where getting the content right really matters.
Content strategy
Good content is more than just good words. I can help you work out what content you need, who it is for and how it should be managed.
This can include:
understanding audiences and user needs
content audits
developing content principles and standards
creating style guides
improving content governance and ownership
designing practical content processes and workflows
Website and digital projects
I can support teams working on complex website improvements, redesigns and digital projects.
Depending on what you need, I can help with:
discovery phases, content audits and understanding user needs
improving information architecture
content migration projects
embedding accessibility and inclusive design
CMS and content governance
reviewing content and design
using analytics, research and feedback to identify improvements
I've worked on large, complex websites with thousands of pages and multiple audiences, and understand the practical challenges of improving a website while keeping day-to-day content moving.
Accessibility and inclusive content
Accessibility isn't something to bolt on at the end of a project.
I can help you make content and digital experiences more inclusive, from reviewing existing content to building accessibility into your processes and ways of working.
This includes accessible content, plain English, user-centred approaches and working with teams to understand and apply accessibility principles in practice.
Coaching, workshops and capability building
If you want your team to become more confident with content design, I can help you build that capability.
I can run:
content design workshops
sessions on content standards, accessibility or plain English
user needs and audience mapping sessions
training and coaching
workshops to help teams develop better content processes
I've introduced and embedded content design practices within organisations, coached colleagues with no previous content design experience, and helped teams develop more consistent, user-centred ways of working.
If it involves making complex information clearer, improving a digital experience or helping a team work better with content, then get in touch.